CONTENT RULES: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley & C. C. Chapman (Wiley)
I read Content Rules on an airplane a couple of weeks ago, and I think it’s worth noting that I could have been playing Plants Vs. Zombies or reading my favorite magazine, but instead I read the whole book. Content Rules is full of great ideas, advice, and case studies. I filled all the blank pages in the book with notes about things I want to do for Quick and Dirty Tips or Grammar Girl—ideas that were generated by reading C.C. and Ann’s book. (It freaks out my husband when I write in books, but what are those blank pages for if not for taking notes?)
Content Rules is worth your time if you’re a writer, marketer, or entrepreneur; and it has a fun tone that keeps it from being a chore to read. It’s like a chocolate cupcake laced with flax seeds and zucchini bits: good for you and tasty too.
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