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Does “Free” Mean “Worthless”?

I just threw away yet another card from Starbucks that offered me something free. This time it was for an app, but often it’s for a song, and sometimes it’s for a book.┬áThis time, I didn’t even bother getting the app. Between the Starbucks offers and the iTunes free song of the week, I’ve probably [...]

Is Your Stuff Worth a Retweet?

This is my “duh” observation for the day, but since many people don’t seem to get it, it seems worth writing about: I’m more likely to tweet about your promotion (or retweet you) if you give me something worth retweeting. Here’s an example of something that doesn’t compel me to help you: “I’m doing a [...]